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Getting more from the same budget

Straight answers about Google Ads and Shopping feeds, written for the person who has to make the decision, not for other marketers.

Latest, Automation

Is it safe to let software change your Google Ads? Seven things to check first

PPC automation tools can save hours or quietly wreck an account. Here are the seven safeguards worth checking before you connect anything to a live Google Ads account.

11 September 2026 · 6 minute read

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Google Shopping

The Shopping feed optimisation checklist

A practical checklist for Google Shopping product feeds, titles, attributes, identifiers, images and pricing, ordered by how much difference each one makes.

9 September 2026 · 7 min read

Google Ads

Negative keywords: exact vs phrase match

What negative keywords do, the difference between exact and phrase negatives, and the specific mistake that quietly blocks the searches a business most wants to appear for.

8 September 2026 · 6 min read

Google Ads

9 Google Ads mistakes small businesses make

The nine problems that show up again and again in small Google Ads accounts, why each one costs money, and the specific fix, written for owners, not for agencies.

6 September 2026 · 8 min read

Google Ads

How to find wasted Google Ads spend

A practical walkthrough for finding the searches, keywords and campaigns quietly draining a Google Ads budget, and how to cut them without blocking the searches that bring in work.

4 September 2026 · 7 min read

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