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Get more from the budget you already spend

Straight answers about Google Ads and Shopping, written for the owner or the person in the business who has to make the call, not for other marketers.

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Latest, Google Ads

Are Google Ads worth it for a small business? An honest answer

A straight answer to whether Google Ads is worth it for a small business: when it pays, when it doesn't, what it really costs, and how to run it without an agency retainer.

15 September 2026 · 8 minute read

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Costs

How much do Google Ads agencies charge?

What UK Google Ads agencies actually charge in 2026: monthly retainers, percentage-of-spend fees, setup costs and the hidden extras, plus when software beats a retainer.

15 September 2026 · 7 min read

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Google Ads

How to improve Google Ads ROAS

A practical guide to improving Google Ads ROAS by fixing tracking, protecting margin, cutting genuine waste and moving budget carefully.

13 September 2026 · 8 min read

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Google Ads

Target ROAS for small budgets

Understand when Target ROAS bidding helps a small Google Ads account, why ambitious targets can stop delivery, and how to change safely.

13 September 2026 · 7 min read

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Google Ads

Where should your next £100 of budget go?

A practical framework for reallocating Google Ads budget towards stronger demand without making disruptive changes or mistaking averages for opportunity.

12 September 2026 · 7 min read

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Reporting

Is your Google Ads report telling the truth?

A plain-English checklist for checking Google Ads reports against real orders, qualified enquiries, costs and changes before accepting the headline result.

12 September 2026 · 8 min read

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Google Shopping

Shopping feed errors that quietly cap sales

Find the Google Shopping feed errors that disapprove or limit products, including price mismatches, missing identifiers, weak titles and broken availability.

12 September 2026 · 8 min read

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Automation

Is Google Ads automation safe?

PPC automation tools can save hours or quietly wreck an account. Here are the seven safeguards worth checking before you connect anything to a live Google Ads account.

11 September 2026 · 6 min read

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Google Shopping

The Shopping feed optimisation checklist

A practical checklist for Google Shopping product feeds, titles, attributes, identifiers, images and pricing, ordered by how much difference each one makes.

9 September 2026 · 7 min read

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Google Ads

Negative keywords: exact vs phrase match

What negative keywords do, the difference between exact and phrase negatives, and the specific mistake that quietly blocks the searches a business most wants to appear for.

8 September 2026 · 6 min read

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Google Ads

9 Google Ads mistakes small businesses make

The nine problems that show up again and again in small Google Ads accounts, why each one costs money, and the specific fix, written for owners, not for agencies.

6 September 2026 · 8 min read

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Google Ads

How to find wasted Google Ads spend

A practical walkthrough for finding the searches, keywords and campaigns quietly draining a Google Ads budget, and how to cut them without blocking the searches that bring in work.

4 September 2026 · 7 min read

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