Bring your Google Ads in house.Keep the expertise.
AdKing sets up your conversion tracking, builds the campaigns from a short written brief and pushes them live. Then Augustus watches everything from search phrases to budgets and hands you the improvements worth making, one click each.
No agency retainer. No contract. Cancel any time.
Google Ads API approvedApproved for live account accessTracking done for you
Goals created and checked end to end
Campaigns from a brief
Describe it, AdKing builds and publishes
One-click improvements
Phrases, bids, budgets, copy and more
14 days free, from £99/mo
Less than a day of agency time
From nothing to live in an afternoon
Four steps. No agency in the middle.
You do not need a specialist to start, and you do not need one to keep going. AdKing carries the technical work and leaves you the decisions.
Connect your account
Link Google Ads in a couple of clicks. Analytics, Search Console and Merchant Center too if you use them.
Get tracking right
AdKing proposes the goals you need, creates them for you, connects your tag and checks a real enquiry records properly.
Write a short brief
Say what you sell, where you sell it and your daily budget. AdKing builds the campaign, ad groups, ads and blocked terms, then publishes it.
Approve improvements
Augustus reviews the account twice a day and queues the changes worth making. Each one goes live the moment you approve it.
Most in house accounts are flying blind. Yours will not be.
AdKing works out which goals your business actually needs, creates them in Google Ads for you, helps you connect your site tag and then follows a real enquiry all the way through to confirm it recorded. No developer ticket, no guessing.
- Goals proposed, created and corrected without duplicates
- Tag Manager connects in the flow, with Shopify and WordPress coming soon
- Live status: tracking live, partly live or not recording yet
Describe the job. AdKing writes the campaign and pushes it live.
Type what you sell, who you want and what you can spend. AdKing structures the campaign properly: tight ad groups per service, the search phrases customers really use, blocked terms, sensible bids and ad copy built from your own website. You read it, you approve it, it goes live.
- Ad groups, phrases, blocked terms, bids and copy in one draft
- Budget weighted towards the services that matter most to you
- Nothing spends a penny until you switch it on
The ten changes worth making today. Approve each in one click.
Augustus reads your campaigns, searches, conversions and catalogue together, then queues what is actually costing or earning you money. Every item says what is wrong, what will change and what it is worth, in plain English.
- Fresh recommendations twice a day, ranked by money at stake
- One click sends the change straight to Google Ads
- Undo any change, with a full record of what happened
Everything an agency would check
From wasted phrases to weekly budgets.
This is the work a good account manager does, running every day without the invoice.
Search phrases
Wasted searches blocked, winning phrases promoted.
Bids
Bids nudged towards the terms that actually convert.
Budgets
Spend moved to the campaigns earning their keep.
Ad copy
Weak headlines and descriptions rewritten and tested.
Structure
Ad groups, match types and duplicates kept tidy.
Targeting
Locations, schedules and devices kept where your customers are.
Conversions
Broken or double-counted goals spotted early.
Shopping feeds
Titles, images, pricing and disapprovals fixed at source.
Pacing
Daily limits and cooldowns so nothing lurches overnight.
Leaving an agency
Keep the control. Lose the retainer.
You know your customers better than any account manager ever will. What you have been paying for is the discipline, the daily checks and the technical setup. AdKing gives you those, and hands the decisions back to you.
Take it in houseThe agency way
- £1,000 or more every month, plus your ad spend
- A monthly call and a slide deck of charts
- Changes you did not see and cannot undo
- Your account held by someone else
- Junior staff learning on your budget
The AdKing way
- From £99 a month, cancel whenever you like
- Fresh recommendations twice a day, in plain English
- Every change approved by you and reversible
- Your Google Ads account stays yours
- Augustus gets sharper with every result it measures
A straight answer, whenever you want one.
Ask why last week dipped, what a change actually did or where the budget is going. Augustus answers in plain English using your own account, so you can walk into a board meeting knowing exactly what happened and why.
- Weekly account brief written for people, not analysts
- Answers grounded in the workspace you have open
- Explains an applied change without touching live settings
Show your directors what the spend bought.
Every approved change is measured after it goes live, so the results are not a matter of opinion. Send a clean branded report weekly or monthly, or share a live link with whoever needs it.
- 7, 14 and 28-day measurement on every change
- Board-ready summaries, targets and month-end projections
- Scheduled delivery to the people who ask for numbers
Your Shopping feed, fixed at the source.
If you sell online, the product data decides how far your Shopping budget goes. AdKing finds the titles, images, identifiers and pricing holding it back, previews each fix and keeps approved work in place through future feed refreshes.
- Titles, identifiers, images, pricing and disapprovals
- Merchant Center signals read alongside campaign results
- Versioned releases you can roll back
Meet Augustus
The specialist you were renting, working for you full time.
Augustus is the learning engine behind AdKing. It understands nuance with AI, holds hard safety rules with deterministic checks, and gets more selective as the measured results of your own account add up.
It understands
Search language, ad copy, product data and landing pages judged together.
It stays bounded
Evidence floors, service boundaries, pacing limits and cooldowns cannot be overridden.
You decide
Augustus explains and proposes. Only you can send a change live.
Straight answers
Everything you need to judge the fit.
Free for 14 days