Opteo
Campaigns only
- Entry price
- $129/mo
- At scale
- $499/mo at higher spend
Pricing
One flat price a month. No cut of your ad spend.
Every plan does everything: tracking, campaign building, improvements and reporting. The only thing that changes the price is how much you spend on ads, and it is still a fraction of an agency fee.
Find your price
Monthly Google Ads spend
£8,000
£500£100k
Recommended for you
Starter
£99per month
14-day free trial, up to 5 recommendations a day
Up to £5,000 a month in ad spend
For a single account that needs steady, safe improvement every week.
Everything included
- Augustus AI insights and account brief
- Google Ads and Performance Max optimisation
- AI-assisted ad creation and improvement
- Shopping feed optimisation and controlled rules
- Daily ranked improvements you approve
- Verified Google publishing and one-tap undo
- Measured results and scheduled branded reports
- Google, Merchant Center and Slack integrations
- Unlimited team logins
- In-product support with human handoff
Most popular
Growth
Your fit£249per month
14-day free trial, up to 5 recommendations a day
£5,001, £25,000 a month in ad spend
For busy accounts where small wasted spend adds up fast.
Everything included
- Augustus AI insights and account brief
- Google Ads and Performance Max optimisation
- AI-assisted ad creation and improvement
- Shopping feed optimisation and controlled rules
- Daily ranked improvements you approve
- Verified Google publishing and one-tap undo
- Measured results and scheduled branded reports
- Google, Merchant Center and Slack integrations
- Unlimited team logins
- In-product support with human handoff
Scale
£549per month
14-day free trial, up to 5 recommendations a day
£25,001, £100,000 a month in ad spend
For high spend accounts and busy Shopping catalogues.
Everything included
- Augustus AI insights and account brief
- Google Ads and Performance Max optimisation
- AI-assisted ad creation and improvement
- Shopping feed optimisation and controlled rules
- Daily ranked improvements you approve
- Verified Google publishing and one-tap undo
- Measured results and scheduled branded reports
- Google, Merchant Center and Slack integrations
- Unlimited team logins
- In-product support with human handoff
Agency plan
Built around your roster
For 10+ client accounts or more than £100,000 in combined monthly ad spend.
Everything in Scale
One consolidated invoice
White-label client reporting
Named onboarding contact
Prices exclude VAT, which is added at checkout. Extra accounts on the same bill are 60% of their own band. If an account grows past its band we'll tell you before anything changes.
Nothing held back
Everything included. Every plan.
Bigger accounts take more watching, so they sit in a higher band. You are never paying to unlock a feature.
Know where you stand
Plain-English insight from Augustus, performance at a glance and tracking you can trust
Improve safely
The best improvements first, one-click approval, checked afterwards and always undoable
Build campaigns
New campaigns from a short brief, better versions of live ads, nothing spending until you say so
Show the results
Weekly or monthly reports, Slack updates and help inside the app
What you would pay otherwise
Cheaper than the tools. Far cheaper than a retainer.
A campaign tool plus a feed tool usually lands between £250 and £700 a month, and an agency retainer starts higher still. AdKing covers both sides, does the work and shows you what each change did.
Optmyzr
Campaigns only
- Entry price
- ~$208/mo billed annually
- At scale
- Up to ~$899/mo by spend tier
Shoptimised
Feeds only
- Entry price
- From ~£99/mo
- At scale
- Scales by feeds and products
AdKing
Best combined valueCampaigns + feeds + measured results
- Entry price
- £99/mo
- At scale
- £549/mo at £100k spend
Competitor prices are list prices published by each vendor and correct at time of writing; they change and may be billed in other currencies.
The small print, up front
What every plan includes
Everything. Augustus insight, ad creation, campaign and product feed improvements, reports, connections, undo, full history and every new check we add. We don't hold features back to sell you an upgrade.
What costs more
Only size. A busier account takes more looking after, so it sits in a higher band. There is no percentage of your ad spend, no separate feed bill and no management fee.
What we don't do
No setup fee and no long contract. 14 days free with a card on file, first payment on day 15. During the trial up to 5 recommendations are released each day; paid accounts get the full ranked ten. Cancel any time, your reporting and change history stay readable, you simply stop approving new changes.
Not sure which one you need?
Tell us roughly what you spend on ads each month and we will tell you the plan, including when the cheaper one is plenty.