Pricing
Serious capability. Sensible economics.
Campaign and Shopping feed optimisation belong together. Choose the operating scale you need without paying a percentage of client spend.
Studio
£149per month
For in-house teams and small studios running a handful of accounts and one catalogue.
- 5 Google Ads accounts
- £40,000 combined monthly ad spend
- 1 Merchant Center feed, up to 10,000 products
- All campaign and feed detectors
- One-click apply and full change log
- Daily data refresh
- Email support, next business day
- Measured experiments and learning engine
- Supplemental feed hosting
- CSS domain support
Growth
£349per month
For growing retailers and agencies who need the learning engine working every night.
- 15 Google Ads accounts
- £150,000 combined monthly ad spend
- 5 Merchant Center feeds, up to 75,000 products
- Learning engine: measured tests at 7, 14 and 28 days
- Bulk feed rules and hosted supplemental feeds
- CSS domain support
- Unlimited team logins
- Twice-daily refresh, priority support
- White-label client reporting
- Single sign-on
Agency
£749per month
For agencies with a full roster across search and Shopping and clients who ask for proof.
- 50 Google Ads accounts
- £500,000 combined monthly ad spend
- 20 feeds, up to 300,000 products
- White-label client reporting and exports
- Roles, approval workflow and per-user attribution
- Uplift reporting from measured tests
- Hourly refresh on priority accounts
- Named onboarding contact
- Single sign-on
- Custom detectors
Enterprise
Customtalk to us
For networks, in-house groups and anyone past the Agency caps.
- Unlimited accounts, feeds and spend
- Custom detectors and scoring weights
- Single sign-on and audit export
- Migration from Opteo, Shoptimised or Optmyzr
- Dedicated success contact and quarterly reviews
- Contracted uptime and support terms
Prices exclude VAT. Two months free on annual billing. Accounts, spend and product caps are soft — we contact you before anything stops working.
How we compare
Priced against the stack you'd otherwise buy
A campaign tool plus a feed tool usually lands between £250 and £700 a month before anyone has connected the two. AdKing sits inside that range and covers both sides, so the switch is a simplification rather than an extra line on the invoice.
| Tool | What it covers | Entry price | Agency tier |
|---|---|---|---|
| Opteo | Campaigns only | $129/mo | $499/mo at 75 accounts |
| Optmyzr | Campaigns only | ~$208/mo billed annually | Up to ~$899/mo by spend tier |
| Shoptimised | Feeds only | From ~£99/mo | Scales by feeds and products |
| AdKing | Campaigns + feeds + learning engine | £149/mo | £749/mo at 50 accounts |
Competitor prices are list prices published by each vendor and correct at time of writing; they change and may be billed in other currencies.
The small print, up front
What every plan includes
All detectors, one-click apply, the full change log, hosted feed export, unlimited saved rules and every future check we add to your surface. We don't hold features back to sell an upgrade.
What costs more
Scale, not capability: more ad accounts, more monthly spend, more products, faster refresh. Measured experiments start on Growth because they need a control group large enough to read.
What we don't do
No setup fee, no percentage of ad spend, no long contract. Monthly plans cancel at the end of the month; annual plans are two months cheaper and can be paused once a year.
Not sure which tier fits?
Tell us your account count, monthly spend and catalogue size and we'll tell you the plan — including if the smaller one is enough.