The operating model
From raw signals to defensible decisions.
A recommendation has to earn the right to reach a client account. This is the chain of evidence behind every change.
Last 30 days
Performance overview
Spend
£48,210
+4.1%
Revenue
£184,320
+18.4%
Cost / conv.
£37.55
−8.2%
Feed health
84 / 100
+11 pts
Revenue and spend
Daily performance · 30 days
Decision queue
14 readyBlock wasted search terms
£412 / mo
Repair 46 disapprovals
£2,180 / mo
Increase top campaign
+£6,420 / mo
01
Connect
Link Google Ads, Merchant Center, GA4 and Search Console through secure, read-only or scoped access.
02
Observe
Daily snapshots preserve campaign, query, conversion and catalogue evidence before any recommendation is made.
03
Decide
The engine ranks candidate changes by value, confidence, account fit and what similar changes achieved before.
04
Protect
Minimum evidence, frequency limits, cooldowns and capped movement hold back anything too early or too aggressive.
05
Measure
Approved work is compared against a frozen control at 7, 14 and 28 days so correlation is not mistaken for impact.
Closed-loop evidence
The result changes what AdKing recommends next.
Each measured outcome updates the check's history. It is not an opaque score: your team can see confidence, control performance and the review window.
Promote repeatable wins
Demote noisy recommendations
Automatically pause harmful checks
Measured confidence
Latest outcome
+18.4%
Conversion value vs. control
Day 7+9.2%
Day 14+14.7%
Day 28+18.4%
Designed for accountable teams.
Encrypted connections, administrator-controlled access, approval before change, safety limits and a permanent audit trail protect the work around large client budgets.
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