Google Ads campaign optimisation
Nightly checks on wasted spend, search terms, bids and budgets.
AdKing
Opteo
Optmyzr
Shoptimised
Compare
Run it in house. For £99 a month.
If you have taken your Google Ads off an agency, or never wanted one, you should not need a campaign tool, a feed tool and a PPC specialist to keep things tidy. AdKing covers both sides, explains every suggestion in plain English, and changes nothing until you say yes.
Side by side
What you get without a specialist in the room
Shopping feed optimisation
Titles, missing attributes and disapprovals in the same product.
AdKing
Opteo
Optmyzr
Shoptimised
Both sides on one bill
No second subscription, no stitching two tools together.
AdKing
Opteo
Optmyzr
Shoptimised
Nothing changes without your approval
There is no auto-apply mode in AdKing at all.
AdKing
Opteo
Optmyzr
Shoptimised
Paced to ten changes a day
Accounts stay stable and Google keeps its learning.
AdKing
Opteo
Optmyzr
Shoptimised
Every change measured afterwards
Results tracks what each approved change actually did.
AdKing
Opteo
Optmyzr
Shoptimised
One-click undo on any change
Pushed straight back to Google, with the history kept.
AdKing
Opteo
Optmyzr
Shoptimised
Plain-English reasons, not jargon
Every suggestion says what it costs you and why.
AdKing
Opteo
Optmyzr
Shoptimised
AI account insight and diagnosis
A workspace-aware brief plus plain-English answers about performance and applied changes.
AdKing
Opteo
Optmyzr
Shoptimised
Ad creation inside the workflow
Improve a live ad, prepare an eligible challenger or build a paused campaign.
AdKing
Opteo
Optmyzr
Shoptimised
Scheduled performance reporting
Clear weekly or monthly reports for owners, directors and in-house teams.
AdKing
Opteo
Optmyzr
Shoptimised
Google and Slack integrations
Ads, Analytics, Search Console, Merchant Center and team-channel workflows.
AdKing
Opteo
Optmyzr
Shoptimised
Confirmed business-service boundaries
You confirm what the business sells and excludes so learning cannot silently widen the scope.
AdKing
Opteo
Optmyzr
Shoptimised
Entry price
Published list price at the smallest plan.
AdKing
Opteo
Optmyzr
Shoptimised
Starting prices
AdKing£99 a month
Opteo$129 a month
Optmyzr≈$208 a month, billed annually
ShoptimisedFrom ≈£99 a month, feeds only
Competitor prices are the vendors' own published list prices, correct at the time of writing and often billed in US dollars. A dash means the tool covers part of it, or covers it differently to us.
Against an agency retainer
Most retainers cost more than the ads they manage
Cheaper than a retainer, and two tools
Agency management on a small account usually starts around £500 a month, and a campaign tool plus a feed tool adds £250 to £700 on top. Starter covers both sides of an account spending up to £5,000 a month for £99.
You keep the expertise in house
Every suggestion says what it costs you and why, so the person approving it learns the account instead of handing it back to someone else each month.
No cut of your ad spend
Your price is set by the band your account sits in, and it doesn't move when you have a big month. Feeds are never a separate charge.
Being fair about it
Choose Opteo if…
You only run search campaigns, have no Shopping feed to look after and already have a PPC specialist who wants a narrower tool.
Choose Optmyzr if…
You need deep scripts, custom rules and Microsoft or Amazon Ads alongside Google, and someone on the team enjoys configuring all of it.
Choose AdKing if…
You are running your own ads, or bringing them back in house, and want tracking set up, campaigns built from a plain brief, and improvements you approve in one click, for £99 a month.
Take a look at your own account first
Connect an account and get 14 days to set up tracking, create or review campaigns and see your first recommendations, with nothing changing unless you approve it.