Compare
Two tools' worth of work. One £99 bill.
Most people running Google Ads and a Shopping feed end up paying for a campaign tool and a feed tool. AdKing does both, approves nothing on its own, and shows you what each change did.
Side by side
What you actually get for the money
| AdKingCampaigns + Shopping feeds | OpteoCampaigns only | OptmyzrCampaigns only | ShoptimisedFeeds only | |
|---|---|---|---|---|
| Google Ads campaign optimisationNightly checks on wasted spend, search terms, bids and budgets. | ||||
| Shopping feed optimisationTitles, missing attributes and disapprovals in the same product. | ||||
| Both sides on one billNo second subscription, no stitching two tools together. | ||||
| Nothing changes without your approvalThere is no auto-apply mode in AdKing at all. | ||||
| Paced to ten changes a dayAccounts stay stable and Google keeps its learning. | ||||
| Every change measured afterwardsResults tracks what each approved change actually did. | ||||
| One-click undo on any changePushed straight back to Google, with the history kept. | ||||
| Plain-English reasons, not jargonEvery suggestion says what it costs you and why. | ||||
| Entry pricePublished list price at the smallest plan. | ||||
| Starting price | £99 a month | $129 a month | ≈$208 a month, billed annually | From ≈£99 a month, feeds only |
Competitor prices are the vendors' own published list prices, correct at the time of writing and often billed in US dollars. A dash means the tool covers part of it, or covers it differently to us.
Where the £99 goes
A small account usually wastes more than the subscription
One bill instead of two
A campaign tool plus a feed tool typically lands between £250 and £700 a month. Starter covers both sides of an account spending up to £5,000 a month for £99.
Paid for by the leaks it finds
On a £5,000 a month account, cutting even 2% of spend that never converts covers the subscription. Every suggestion shows the money attached to it, so you can judge that yourself.
No cut of your ad spend
Your price is set by the band your account sits in, and it doesn't move when you have a big month. Feeds are never a separate charge.
Being fair about it
Choose Opteo if…
You only run search campaigns, have no Shopping feed to look after, and you like its account-by-account workflow across a large agency roster.
Choose Optmyzr if…
You need deep scripts, custom rules and Microsoft or Amazon Ads alongside Google, and you have someone in-house who enjoys configuring all of it.
Choose AdKing if…
You want campaigns and Shopping feeds handled together, every change explained in plain English, approved by you, paced safely and measured afterwards, for £99 a month.
See what your account is leaking
Connect an account and you'll have your first set of recommendations to look at. 14 days free, cancel any time, nothing changes unless you approve it.